The Uganda Embassy in Beijing is participating in the Tourism Plus Expo 2026 in Shanghai (March 29–31), presenting an immersive experience that brings Uganda’s rich culture, natural beauty and tourism potential to life.
From a vibrant exhibition booth to authentic Ugandan crafts and artifacts, visitors are getting a true feel of what makes Uganda unique. The highlight of the Expo are the Captivating live cultural dance performances that are drawing crowds and celebrating the country’s diverse heritage.
This engagement goes beyond tourism promotion it reflects Uganda’s commitment to strengthening partnerships with China and the global community, while positioning itself as a premier destination for travel, investment, and cultural exchange.
Known as the Pearl of Africa, Uganda continues to stand out for its breathtaking landscapes, iconic wildlife including mountain gorillas and warm hospitality.
The Tourism Plus Expo offers a valuable platform to connect with global stakeholders, inspire new journeys, and unlock opportunities in sustainable tourism.

