New Uganda Tourism Board Leadership Tasked to Increase Tourists by Two Million

By Wilson Kakuru On Jan 11, 2019 1,527 0

Minister Godfrey Kiwanda with new UTB boss Lilly. Courtesy photo

Ms Lilly Ajarova who has been the executive director of the Chimpanzee Sanctuary and Wildlife Conservation Trust has been appointed as the chief executive officer of the Uganda Tourism Board (UTB).

Ms Ajarova replaces Mr Stephen Asiimwe who served the agency for about seven years.

UTB is the government agency responsible for promotion and marketing of the country as the preferred tourism destination.

Mr Asiimwe recently resigned to pursue further studies.

The State Minister for Tourism, Wildlife and Antiquities, Mr Kiwanda Godfrey Ssubi also announced the appointment of Mr Ochieng Bradford, the Director Corporate Affairs at Public Procurement and Disposal of Public Assets Authority, as the UTB deputy chief executive officer, replacing Mr John Ssempebwa.

“I expect the two principals to hit the road running,” Mr Kiwanda told the Daily Monitor.

“By next year, we expect them to increase the number of tourists visiting the country by two million. At the moment, we get about two million arrivals. So, we expect to have four million tourists by the year 2020. They must make that happen.”