In a world where appearances often shape perceptions and opportunities, the debate over makeup’s role in society continues to be a topic of discussion. For many, makeup is seen as a transformative tool, enhancing features and boosting confidence. Yet, others argue that the pressure to conform to beauty standards perpetuates unrealistic expectations and can be harmful to self-esteem. So, is makeup truly a necessary evil?
Beauty Standards and Societal Expectations
From glossy magazine covers to flawless social media posts, beauty standards are constantly evolving, shaping our perceptions of attractiveness. These standards often emphasize clear skin, symmetrical features, and a youthful appearance. Makeup plays a significant role in achieving these ideals, offering a means of “correcting” perceived flaws and enhancing natural beauty. However, this pursuit of perfection can lead to a cycle of comparison and dissatisfaction, especially among young people bombarded with idealized images.
Emma, a Professional Makeup Artist based in downtown Kampala, offers a range of makeup services priced between 10,000 and 300,000 shillings per session, tailored to different occasions. From photo shoots and birthdays to work meetings, interviews, dates, dinners, and weddings, Emma caters to diverse client needs.
Emma says he receives a surge in customers, particularly over the weekends, as individuals seek her expertise for various events and special moments. She boldly says her skill in enhancing natural beauty and creating distinct looks has earned her a loyal clientele seeking personalized makeup services for every occasion.
“Makeup is my canvas, and each face is a unique work of art. I love using colors and textures to highlight a person’s natural beauty and boost their confidence. Makeup isn’t about masking flaws; it’s about enhancing features and expressing individuality.” she says
Adding that : “This business has paid my rent for home and work, puts food on my table, pays school fees for my children and I have even recently started a building project”
David, a Celebrity Makeup Artist, running “KING David’s Makeup Shop” in Najjera, Kampala observes that many girls and women have developed a strong interest in makeup, often considering it essential even for minor occasions due to the importance of making a good impression. David’s reputation for delivering exceptional makeup services to some artists has significantly expanded his clientele.
David notes the growing trend of individuals relying on makeup for various events shows desire for confidence and self-expression through makeup artistry.
“In the entertainment industry, makeup is essential for creating different looks that suit a character or a mood. It’s transformative and allows celebrities to take on diverse roles on screen. Makeup is a powerful tool that adds depth and dimension to storytelling.” he says
Empowerment or Oppression?
Advocates of makeup view it as a form of self-expression and empowerment. For many individuals, applying makeup is an enjoyable ritual that allows them to experiment with colors, styles, and identities.
Makeup can boost confidence, allowing individuals to present themselves as they wish to be seen. Moreover, industries like cosmetics provide jobs and opportunities for creativity, celebrating diversity and innovation.
Conversely, critics argue that makeup perpetuates harmful stereotypes and reinforces gender norms. Women, in particular, are often expected to adhere to strict beauty standards, spending significant time and money on products to meet societal expectations. This pressure can lead to feelings of inadequacy and self-doubt, especially when natural beauty is equated with worth.
Sophia Kagera, a student at Kampala International University says she wears make up because it boosts her self esteem and confidence.
“Wearing makeup helps me feel polished and put together. It’s my form of self-care and expression. Experimenting with makeup has boosted my confidence and allowed me to explore different aspects of my personality.” she says
Rebbeca Tumusime, a juice seller on Ggaba road says make up is essential for her to attract more customers, especially the males.
“For me, its like a strategy to attract more clients, on days I put on my natural look, business seems a bit dull. I don’t know what make up does but it really gives me a different look and adds to my cleanliness” she expresses
However not every girl or woman believes make up is vital for their day to day activities.
“I prefer a natural look and prioritize skincare over makeup. For me, embracing my bare face is liberating and allows my skin to breathe. I feel confident and beautiful without relying on makeup for everyday activities.” said Anna Kalemera a student at KIU,
Meanwhile, Sarah Bulemera an intern student at Galaxy FM in Kansanga says; “I believe in simplicity and authenticity. I don’t feel the need to wear makeup daily. I focus on inner beauty and self-acceptance rather than external enhancements. Embracing my natural features is empowering and aligns with my values.”
Jessica Nakito a working mother says: “As a busy professional, I prioritize efficiency. While makeup can enhance appearance, I choose to allocate my time and energy towards other aspects of my life. I feel comfortable and confident in my natural state, whether at work or during leisure time.”
One of the men we spoke to Alex, notes “I prefer a woman who embrases her natural features. To love and accept your self without relying on makeup is good. Maybe focus on skincare and inner confidence over external enhancements.”
The Intersection of Health and Beauty
Beyond aesthetics, makeup raises important health considerations. Some products contain chemicals that may be harmful when absorbed through the skin, leading to concerns about long-term health effects. Moreover, excessive use of makeup can contribute to skin issues like acne and allergies, highlighting the importance of informed choices and skincare awareness.
Where Makeup is Considered Necessary
Professional Settings: In industries like television, film, theater, and fashion, makeup is essential for achieving specific looks and enhancing visibility under bright lights or cameras. Makeup is often worn during weddings, parties, and formal events to enhance photographs and complement attire.
In customer service or sales roles, wearing makeup can convey professionalism and confidence.
However, Makeup can be excluded during casual outings for everyday activities like grocery shopping or running errands, makeup may not be necessary and can be a personal choice.
During leisure activities like exercising or spending time at home, makeup is optional and often forgone for comfort. Ultimately, wearing makeup should be a matter of personal choice, based on individual comfort levels and preferences rather than societal expectations.
Changing Perspectives and Embracing Diversity
In recent years, there has been a shift towards embracing diverse beauty standards. Campaigns promoting natural beauty and body positivity challenge conventional norms, encouraging self-acceptance and inclusivity. The rise of influencers advocating for authenticity and minimalism reflects a growing desire for genuine representation in media and advertising.
The Future of Beauty
As societal attitudes evolve, the future of makeup remains uncertain. While some may continue to rely on makeup for self-expression and confidence, others may seek alternative paths towards self-acceptance and authenticity. Ultimately, the debate over makeup’s role underscores broader conversations about identity, autonomy, and the pursuit of happiness in a complex world.
The question of whether makeup is a necessary evil is deeply subjective and complex. Makeup can be a tool for empowerment, creativity, and self-expression, yet it also reflects broader societal pressures and expectations. As we navigate the complexities of beauty standards and personal identity, the key lies in fostering inclusive conversations and embracing diversity in all its forms.
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