Crown Beverages Limited (CBL), Uganda’s leading soft drinks manufacturer, has rewarded its channel partners for an exceptionally successful delivery of the 2025 set business objectives achieved in partnership with them.
The companies represented at the function that was held at CBL plant in Nakawa, Kampala were the winners of a very competitive sales drive that was run nationwide, structured around the CBL 2025 business objectives and clustered in the regional settings.
Each Region had their own unique set of objectives given the market dynamics, and different dealers were challenged to participate in the competition and these are the ones who were consistent in achieving the set objectives, said Hilda Mbabazi, CEO Crown Beverages Limited.
“CBL (Pepsi) dearly values its channel partners because they are always the ones interfacing with our consumers on the last mile, helping position our brands and deliver the experiences these consumers have come to expect as they consume and relish our lovely brands. We will continue to support our channel partners to grow their businesses and create more jobs and opportunities for the youth in Uganda,” Hilda Mbabazi, further added.
Edgar Atuhaire, Head of Sales & Distribution, Crown Beverages Limited added, “This is just the start of our initiatives to excite and boost the trade, there are many more to come this year and we encourage all our channel partners (Contract Distributors, Dealers, Retailers and all outlets) out there to prepare and take part, extremely excited for the times ahead”.