By Edrisa Ssentongo.
The Public Relations Association of Uganda (PRAU) today officially launched the 4th edition of the National Public Relations Symposium at the Uganda Red Cross Society Offices. This year’s Symposium will be held on 25th July, 2025 at the Imperial Royale Hotel in Kampala, under the theme, “From Strategy to the C-Suite: Elevating PR to the Boardroom.” This will be graced by the Rt. Hon. Speaker of Parliament of Uganda, as guest of honor.
This is an annual event that convenes PR and Corporate Communication Professionals, CEOs, Board members, Executive leaders, Government Communication Officers, Marketing and Brand Executives, Public and Corporate Affairs Specialists, as well as PR students and young practitioners. The event aims to redefine and strengthen the role of Public Relations within Uganda’s leadership and Governance landscape.
Speaking at the press conference, PRAU President Irene Nakasiita emphasized, “The 4th National Public Relations Symposium 2025 is a call for communication professionals and leaders to reimagine PR not merely as a support function, but as a core pillar of corporate strategy, governance, and public accountability.”
She further added, “This year’s symposium will feature an inspiring lineup of keynote speakers and dynamic panel discussions, designed to elevate communication practitioners’ professional stature and prepare them for influential roles in the boardroom.”
As Uganda’s public and private sectors navigate complex challenges ranging from digital transformation and sustainability to ESG compliance and stakeholder activism, the importance of strategic communication has grown far beyond traditional media management. Organizations increasingly recognize that communication leaders must participate actively at the highest decision-making levels to shape organizational culture, manage reputation, drive transformation, and engage stakeholders effectively.
The Symposium’s key objectives include:
1. Advocating for the inclusion of PR and communication professionals in boardrooms, C-suites, and senior executive leadership positions.
2. Demonstrating the critical role of strategic communication in business continuity, public trust, and national development.
3. Equipping PR practitioners with the leadership skills and tools necessary to navigate governance dynamics and secure senior roles.
4. Showcasing success stories of Ugandan communicators who have ascended to CEO, board member, or executive director positions.
5. Fostering mentorship and networking opportunities, especially for young professionals, students, and early-career practitioners.
Registration is now open:
• PRAU Members: UGX 200,000
• Non-Members: UGX 250,000
• Students: UGX 70,000
• Corporate Table (10 seats): UGX 5,000,000
PRAU acknowledges and thanks its partners in organizing this year’s Symposium, including among others; Newmans, Vision Group, Qvibes, Affinity, Kampala Capital City Authority (KCCA), Uganda Broadcasting Corporation (UBC TV), Capital FM, Galaxy FM, NRG Radio, CEO Magazine, PML Daily, and Iverse.
About PRAU
The Public Relations Association of Uganda (PRAU) is the umbrella body representing both private and public communication professionals, including PR specialists, brand managers, mass communication experts, and related disciplines committed to advancing the practice of public relations in Uganda.
Founded in 1976, PRAU is a membership-based professional association affiliated with regional and international bodies such as the East African Public Relations Association (EAPRA), African Public Relations Association (APRA), and the International Public Relations Association of Uganda.