This groundbreaking partnership marks a significant milestone for the renowned DJ Alisha and the thriving East African music scene.
As the top urban female DJ, she will be spearheading UBL’s new whisky campaign, Love Scotch Affair, launched last month.
The Love Scotch Affair aims to provide whisky enthusiasts with an extraordinary experience, encouraging them to discover, unlearn, and relearn the joy of whisky in innovative and exciting ways.
DJ Alisha, a highly acclaimed and sensational DJ personality, has carved her path to stardom with an unparalleled flair for music mixes that transcend regions and borders.
Her partnership with Johnnie Walker seemed inevitable, given her electrifying performances that ignite dance floors and her magnetic presence on social media.
Her career highlights include headlining major events across East Africa and tours in West Africa, specifically Ghana and Nigeria, as well as in Dubai, the UK, the US, and Australia.
She has showcased her talent and versatility on various platforms and prominent media outlets. Her seamless blending of genres and ability to captivate diverse audiences through her mixes made her an ideal choice for this prestigious collaboration with Johnnie Walker.
She has performed as a headline DJ at significant events such as the Timeless Kampala Concert featuring Davido, Jamaican sensation Konshens’ last trip to Uganda at Blankets and Wine, and alongside Nigerian diva Ayra Starr at Blankets and Wine. Her brand has led to previous collaborations with global brands like Tecno and Smirnoff, and she is set to perform at the famous BK Arena in Kigali this September.
“It’s an absolute honor to team up with Johnnie Walker. Their dedication to excellence and innovation deeply resonates with me, and I am excited to embark on this journey together,” she said.
Her success story revolves around not only her musical prowess but also her captivating beauty, genuine charisma, and the inspiration she provides to aspiring female DJs.
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