Police Demands Removal of Controversial JESA Advert with Traffic Police Content

The police top brass have demanded the immediate removal of a commercial advert running  on Tv, radio and digital platforms authored by ‘JESA JUS’ juice, alleging corruption by its officers.

The police has ordered the proprietors of the contentious commercial advert with traffic police content to be removed from all the above platforms or face to legal action from the Directorate of Legal and Human Rights Services.

The TV spot in question portrays a traffic officer allegedly accepting a pack of JESA JUS from a driver during a routine traffic stop, subsequently allowing them to proceed without inspection.

Addressing journalists at the police headquarters on Monday, Fred Enanga the police spokesperson said this advertisement has sparked outrage as it insinuates corruption within the traffic police force, depicting officers as easily swayed by bribes in the form of ‘JESA JUS’.

According to Enanga, the advert propagates the notion that bribery is an acceptable means to avoid consequences as it even showcases children witnessing and engaging in such behavior.

“The TV Ad, deceptively suggests that a traffic officer, during a normal traffic enforcement routine, stopped a driver for inspection. But is immediately compromised, with a pack of JESA JUS, by the panicky driver and children, after which he left them to proceed without inspection in his words “You can go”, after taking the “JESA JUS” says Enanga

Enanga further clarifies that the use of a replica traffic officer and police uniform without explicit permission from the Inspector General of Police (IGP) is strictly forbidden and misleads the public.

“The appearance of a lookalike traffic officer and the use of the police uniform without the express permission of the IGP is strictly prohibited, since it is fully gazette. We urge all intending marketers and Ad producers to always seek authorization or usage of the police image and content before producing a commercial advert.” He further states

He adds that the advert also falsely suggests that the police endorse and support the consumption of ‘JESA JUS’, which is untrue.